ASK:Â Identify the problems with users and stakeholders, requirements that must be met, and constraints that must be considered.
IMAGINE:Â Ideation + Brainstorm solutions, research ideas & market analysis
PLAN:Â Shortlisting the best ideas and later the one standing
CREATE:Â Product or UI prototype that aligns with design requirements and that is within design constraints.
TEST:Â Evaluate the solution through testing; collect and analyze data; summarize strengths and weaknesses and restart again.
IMPROVE:Â Based on the results & tests, design improvements and iterations.
Design thinking
Research
UX
Product Design
Data
Dev facilitation
Transformation / Change
Anthropology
Sound UX